Build your marketing warehouse in BigQuery

WOW DATA designs and implements Google Cloud marketing data pipelines for mid-size brands in Europe. We connect your core data sources, model clean datasets with Dataform, and prepare reliable data for your marketing team.

BigQuery, Dataform, and Cloud Functions workflow preview

Data Sources We Connect

GA4, ad platforms, and CRM data in one warehouse

GA4
Google Ads
Meta Ads
LinkedIn Ads
HubSpot

Features

Marketing Warehouse in BigQuery

We build a centralized marketing warehouse in BigQuery that brings your core channels into one trusted reporting layer.

Unified Source Layer

Connect GA4, Google Ads, Meta, LinkedIn, and HubSpot into one warehouse.

Cross-Channel Reporting

Analyze paid, web, and CRM data in one place with consistent dimensions.

Scalable Warehouse

Run large datasets and complex queries on serverless BigQuery infrastructure.

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Data Pipelines with Dataform

We implement maintainable transformation pipelines in Dataform, turning raw data into clean and reusable models.

Model-Driven SQL Workflows

Build dependency-based SQL transformations for transparent, modular datasets.

Versioned Pipeline Development

Use Git-based workflows to safely update and review data transformations.

Reliable Data Outputs

Deliver analytics-ready tables your team can trust for decision making.

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Marketing Automation Workflows

We enable activation workflows using warehouse data, including audience uploads and offline conversion pipelines.

Audience Upload Automation

Sync curated segments from BigQuery to activation platforms for targeting.

Offline Conversion Feeds

Send qualified leads and downstream outcomes back to ad platforms.

Cloud-Native Automation

Use Cloud Functions and Pub/Sub for robust, event-driven data operations.

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Frequently Asked Questions

Ask us anything!

info@getwowdata.com

Ready to build your marketing data foundation?

Tell us about your stack and objectives. We will define the right BigQuery architecture and project delivery plan for your team.